One of the main objectives of internal communication is to create a collective identity, a feeling of belonging to the same group, and cohesion between the different teams, so that everyone works together to ensure the success of the common company project.

Identity as part of internal communication

At SnapCall, when we implemented our new identity, we also extended our thinking about the use of our graphic charter to benefit our team. SnapCall's identity and values are an essential element for our team and expressing this through internal communication tools is beneficial to the evolution of the company.

This internal communication can be done in different ways, all of them aiming at conveying the values but their forms can be different. One of the options we decided to use in the first instance was to create goodies with the new identity.

This is a way for our team to extend the reach of SnapCall beyond just the company we work for. It creates a strong bond and a desire to grow and prosper our business.